Story by James Tynion IV
Art by Eryk Donovan
Published by Boom! Studios, 10/22/2014
Combining the cursed media trope of The Ring and the narrative structure of a zombie movie, James Tynion IV and Eryk Donovan’s Memetic imagines a meme that, twelve hours after it’s seen, induces eye-bleeding zombieism. (It just happens to be the meme at the top of this post, so you’re fucked if you’re reading this.) At first blush, this conceit sounds like a cheap way to tie an exhausted horror subgenre to something “relevant to millennials” but Tynion and Donovan pull it off and then some.
First of all, Tynion IV isn’t making a land grab for a millennial readership he knows nothing about. The meme, “Good Time Sloth,” is a perfect parody of everything that makes a good viral meme. And as the world of Memetic falls under the meme’s spell, the social media response is spot on. People start writing “PRAISE HIM” beneath the meme, which is something no one has thought to write on a Grumpy Cat meme for some reason.
Tynion IV just as convincingly establishes his characters. Aaron, the protagonist, is a social media savvy college student whose vested interest in the social media storm that surrounds the meme is thwarted by his color blindness. For some reason, people only feel the meme’s euphoric effects if they can see it in full color. But luckily for Aaron, this keeps him safe for the meme’s delayed zombie effects. Martin, an insufferable philosophy major, brags about how he was probably the first to see the meme when it hit Reddit. Tynion rewards his “I was there first” douchery by giving Martin the honor of being the first to suffer zombification.
Donovan’s art shows a complex range of color and paneling, but the standout feature is the compositions. There’s not a sour composition in this issue. Scenes and panels flow with perfect pacing and positioning, easily reflecting the story’s emotional beats.
I think it was David Mamet who said that anyone can write a good first act. James Tynion IV has knocked the first act of Memetic out of the park. He introduced the zombies in a unique way, but the question is how will Aaron’s fight against them in acts two and three be any different from all of the zombie stories we’ve seen before? If the final two issues are anywhere as good as issue one, we’ve got nothing to worry about.
Should You Get It?
Absolutely. I haven’t been this excited about a zombie-anything in a long time. All the stars.
Gardner Mounce is a writer, speaker, listener, husband, wife, truck driver, detective, liar. When asked to describe himself in three words, Gardner Mounce says: humble, humble, God-sent. You can find him at gardnermounce.tumblr.com or email him at firstname.lastname@example.org